- Unique background in research, digital production, and project management
- 10+ years of experience in UX experiment design
- Engaging oral/written communicator, able to translate for cross-disciplinary teams
- Multimedia producer with experience in video, print, and digital
- Passionate about connecting developers to diverse communities
Areas of expertise
- UX prototyping and wireframes: InVision, Balsamiq
- Web development: HTML, XML, CSS; blog platforms
- Data visualization: Overview, GraphViz, CartoDB, ManyEyes, Google Maps
- Data analysis and databases: Morae, SPSS, Atlas.TI, NVivo, Excel; light experience with (My)SQL
- Video post-production: Premiere, Final Cut Pro, Motion, Soundtrack Pro, Compressor, DVD Studio Pro
- Graphics: Adobe Creative Suite
- Web analytics: Google Analytics, Play Store analytics
- Adept in learning new languages.
- Able to read, speak, and understand most French.
- Able to read and understand most spoken Spanish; some spoken Spanish ability.
Senior Usability Research Fellow
June 2015 – Present
- Performing expert heuristic reviews, interviews, and lab tests on VPNs, email, chat tools
- Incorporating user research into product design, prototyping interfaces using Balsamiq and InVision, for a range of open-source encryption tools
- Supporting Blue Ridge Labs in developing screeners, expanding participant recruitment
- Developing interview protocols for/coordinating a multi-site research project to clarify users’ mental models of email
- Continuing many of the same projects I worked on at OpenITP
October 2013 – April 2015
- Tasked with starting a program to improve the usability of an ecology of open-source tools for anonymity, privacy, and security
- Performed lab tests and metrics analysis on tools for secure communication
- Disseminated findings to 12 development teams, resulting in software improvements
- Reports I produced on the field were relied on by funders and allies, including the US State Department and the EFF
- Managed a seven-person team of volunteer user researchers and assistants
- Produced well-received personas highlighting user security concerns
- Organized and ran two UX-focused hackathons, resulting in usability-focused improvements in nine projects
- Set up a monthly meeting of expert users; communicated their needs and pain points back to developers
- Began/curated a community blog to disseminate teams’ retrospectives, best practices
- Built and improved on handheld rig for mobile testing
- Performed workplace ethnography to assess issues with shared knowledge resources
- Investigated technical reasons for drive storage issues
- Developed data structure and procedures for maintenance of shared drive
- Communicated improved practices to team
- Taught undergraduate courses, developed curricula on digital/media literacy, Adobe Creative Suite
- Built a WordPress website; migrated and adapted previous site from legacy CMS
- Developed social media strategy and publishing style guide for high-profile research center
- Wrote and received a Google Academic Research Grant to continue my dissertation research on users’ navigation trouble with search engines and blogs
- Visualizations using GraphViz, IBM’s ManyEyes, Google Maps; descriptive statistics
- Used Python, ScraperWiki to clean HTML for natural language processing
- Involved in design workshops, developing multimedia exhibitions and WordPress resources for educators
- Post-production of short online videos using Final Cut, Soundtrack Pro, Motion
- Performed cognitive/heuristic walkthrough and recommended improvements to instructional system for medical education
- Developed research plans for improving new user retention and user experience for Second Life
- Developed and A/B tested a new orientation, improving new user conversion funnnel
- Communicated specific user frustrations with interface to developers through Morae videos; changes I recommended were included in a major interface overhaul
- Through server log analysis, identified landing locations associated with user retention
- Developed best practices for third-party tutorial developers
- Developed protocols, survey for a study on how gamers learn; analyzed data in SPSS
- Wrote a design doc for Nintendo DS horse game for ‘tween girls/casual gamers
McGraw Hill Higher Education, New York, NY
- Developed and executed research protocols on usability of a digital resource on educational psychology
- Coordinated/developed production standards for national production of video segments
- Market research on credentialing programs for teachers
Sesame Workshop, Astoria, NY
- On set during the 35th season of Sesame Street. Firsthand view of episode design meetings coordinating researchers, writers, artists, producers
- Researched the show’s legendary evaluative and generative research practices
- Developed database tool for live data collection, documentation for database users
- Developed market research report on sleep aids
- Proofread medical posters to AMA style
- Edited, researched, and oversaw production of directory/database of NYC ethnic press
- Organized press conferences to help small papers get access to government officials
- Overhauled organization’s website with web designer
- Copy/gut edited articles for weekly web digest of local ethnic press
- Write, edit, and produce videos to help users understand media and technology
- Manage a team of five writers, five video editors, pre-production crew, numerous actors and puppeteers, and interns
- Plan distribution; analyze traffic, strategize for production using YouTube metrics
- Kept to a weekly publication schedule when required; stayed on budget
- Successfully ran three Kickstarter campaigns to fund production
- Was BoingBoinged, Slashdotted, linked to by the EFF, awarded 2010 Media That Matters Fair Use Award
- Recruited/managed dozens of digital artists, musicians for security/maker conference
- Coordinated needs with budget, facilities, A/V, and IT teams
- Served on speaker selection committee, managed art committee
Varenne, H., Andrews, G., Hung, A., Wessler, S. (2013) Polities and politics of ongoing assessments: Evidence from video-gaming and blogging. In D. Tannen and A. Trester (Eds.), Discourse 2.0: Language and New Media. Washington, DC: Georgetown University Press.
Andrews, G. and Varenne, H. (2011). Education into the online world: Appropriation of online text in the production of everyday life. Global Media Journal 11(18). Retrieved January 11, 2013 from http://lass.purduecal.edu/cca/gmj/sp11/gmj-sp11-article1.htm.
Andrews, G. (2008). Gameplay, Gender, and Socioeconomic Status in Two American High Schools. E-Learning. 5 (2), 199-213. Retrieved March 13, 2012 from http://dx.doi.org/10.2304/elea.2008.5.2.199
Andrews, G. (2007) “Dance Dance Revolution.” In F. von Borries, S. Walz, and M. Böttger (Eds.), Space Time Play: Computer games, architecture, and urbanism (pp 20-21). Basel, Switzerland: Birkhauser.
Andrews, G. (2006). Land of a Couple of Dances: Global and Local Influences on Freestyle Play in Dance Dance Revolution. Fibreculture (8). Retrieved March 13, 2012 from http://eight.fibreculturejournal.org/fcj-048-land-of-a-couple-of-dances-global-and-local-influences-on-freestyle-play-in-dance-dance-revolution/.
Andrews, G. (2006) Unit Operations: An Approach to Videogame Criticism. (book review) Teachers College Record, September 15th, 2006. Retrieved March 13, 2012 from http://www.tcrecord.org/content.asp?contentid=12713.
A partial list. See my academic vita for a listing of academic conference presentations.
Andrews, G. and Brody, S. (2016) Users Are People Too: How to Make Your Tools Not Suck for Humans Shmoocon, Washington, DC.
Andrews, G., Halpin, H., et al. (2015) Encrypted Email for Planet Earth. Chaos Communications Camp, Mildenberg, Germany.
Andrews, G. (2015) Presentation on security personas at Razorfish, New York, NY.
Andrews, G. (2015) Presentation on end user security concerns at the Army Cyber Institute, U.S. Military Academy, West Point, NY.
Andrews, G. (2014) Solve The Hard Problem. HOPE X (Hackers on Planet Earth), New York, NY.
Anderson, C., Andrews, G., Curinga, M., Dunbar-Hester, C. (2012) Technology For Social Change: What Not To Do. HOPE (Hackers on Planet Earth) Number Nine, New York, NY.
Andrews, G. (2011) Presentation on my search engine UX research at Undercurrent, New York, NY.
Andrews, G. (2011) Presentation on my search engine UX research at Google as part of my Google Academic Research Award postdoc.
Andrews, G., West, J., Meier, E. (2010) Towards Open Libraries and Schools. The Next HOPE Conference, New York, NY.
Andrews, G. (2010) Presentation on my search engine UX research to Yahoo’s user research group.
Andrews, G. (2010) Presentation on digital divides. Slideshow and Tell, Brooklyn, NY.
Andrews, G. (2008) Presentation on media literacy theory and the development of The Media Show. Pratt Institute School of Information and Library Science, New York, NY.
Andrews, G. (2008) The Source Of All Stupid On The Internet. IgniteNYC, New York, NY.
Andrews, G. (2008) Hacking the Young Lady’s Illustrated Primer: Dispatches from the Field of Educational Technology. The Last HOPE Conference, New York, NY.
Andrews, G. (2007) Reports from Second Life. EdLab, Teachers College, New York, NY.
Andrews, G., O’Donnell, A., Blaze, M. (2006) Hackers and Academia. HOPE Number Six, New York, NY.
- Teachers College, Columbia University, New York, NY
- Doctor of Education (EdD), 2010, Communications in Education
- Dissertation on user experience with search engines
- Masters in Education (EdM), 2007, Communications in Education
- Hampshire College, Amherst, MA
- Bachelor of Arts, 1999, Journalism and Social Sciences
- Editor of campus paper The Forward
- Polytechnic School, Pasadena, CA
- Baccalaureate, 1995